The primary role involves leveraging data to create informative and actionable insights for businesses. Design, develop, and maintain BI solutions that gather, process, and present data in a meaningful way. Work closely with stakeholders to understand their requirements, build data models, create visualizations, and ensure the accuracy and accessibility of data for decision-making. Expertise lies in using BI tools, SQL databases, data warehousing, and sometimes even coding languages to extract, transform, and load data, ultimately empowering organizations to make data-driven decisions.